Digital Marketing at SKIZEN.
Over the course of a year as Director at SKIZEN, I led client-facing operations—handling business development, pitching and onboarding clients, running Meta and Google Ads campaigns, planning social content, and building client websites.
Areas of Responsibility
What I handled at SKIZEN.
Combining business development, paid performance advertising, content management, and web design.
Client Acquisition & Pitching
Met directly with prospective business owners to pitch marketing strategies, explain how digital channels reach customers, and onboard them as active clients.
Meta & Google Advertising
Set up and managed targeted paid campaigns across Meta (Facebook & Instagram) and Google Ads, focusing on audience targeting and campaign efficiency.
Content Strategy & Social Media
Planned content schedules, visual branding guidelines, and copywriting across client social channels to maintain consistent brand presence.
Website Development
Built and launched clean, responsive business websites that connected client advertising traffic to dedicated landing pages.
Execution Process
From pitch to campaign delivery.
How I engaged with clients and guided their digital presence from initial discovery to live campaigns.
Direct Client Pitching
Approached prospective clients in person, evaluated their market presence, and pitched practical marketing proposals tailored to their target audience.
Onboarding & Strategy
Guided clients through digital channels, set communication goals, established content themes, and prepared campaign timelines.
Campaign Execution
Launched structured Meta and Google ad campaigns, handled creative assets, and reviewed audience engagement and ad spend.
Web Delivery & Conversion
Developed and deployed business websites so that client ad campaigns directed traffic to structured, professional landing pages.
Digital Marketing Capabilities
Tools, platforms, and methods applied throughout my year of client work at SKIZEN: